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Robusta, one of the most important coffee tree varieties in the world.

Robusta, one of the most important coffee tree varieties in the world.

Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robsta species was originally a mutant of the Congo species (scientific name: Coffee Canephora).

2014-06-30
Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

Coffee dispute: why does McDonald's VS Starbucks McDonald's sell coffee?

What do you think of a brand that is not a coffee attribute and suddenly sells coffee? Most of the reaction was strange, why did he sell coffee? Can he ever sell Starbucks? Maybe we all think it's impossible, but in fact, the brand has made a move in the market. A brand that does not sell coffee has launched a challenge to the core brand that sells coffee, and has led to the emergence of the other side.

2015-08-13
Top 5 Coffee Chain Coffee Brands in the World

Top 5 Coffee Chain Coffee Brands in the World

Coffee is the most popular drink in the world, with about 2.25 billion cups of coffee consumed worldwide every day, making it one of the most important commodities in the world. Brazil is the world's largest producer of green coffee beans, with more than 5 million Brazilians engaged in coffee-related industries. In the Western world, 80% of hot drink sales at many local restaurants and convenience stores come from coffee. Although global coffee demand is not

2015-03-31
Vacuum extraction coffee machine BKON develops the most perfect coffee machine

Vacuum extraction coffee machine BKON develops the most perfect coffee machine

People who like coffee must be very familiar with the word extraction. Extraction is a very important part of getting a cup of delicious coffee, and many enthusiasts or coffee maker manufacturers are trying to optimize the process to make the coffee more delicious. Tools like VST/MojoToGo abound, and the SCAA American Special Coffee Association has been pushing through the old and bringing forth the new, regardless of whether there are

2014-12-24
Starbucks' largest coffee chain in the world.

Starbucks' largest coffee chain in the world.

Starbucks (Starbucks) is the name of an American coffee chain, founded in 1971, is the world's largest coffee chain, its headquarters is located in Seattle, Washington, USA. Starbucks' retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastries, and a variety of coffee.

2015-08-05
From a professional point of view, are Starbucks coffee beans overroasted? Causes of intentional excessive baking

From a professional point of view, are Starbucks coffee beans overroasted? Causes of intentional excessive baking

The copyright belongs to the author. Commercial reprint please contact the author for authorization, non-commercial reprint please indicate the source. Author: Li Mingming Link: http://www.zhihu.com/question/19969567/answer/13511189 Source: Zhihu in order to not be the freshest beans can also produce a heavy coffee bean charred aroma. Starbucks is essentially a milk manufacturer.

2015-11-03
From Kopi Luwak to Starbucks to Brand Marketing

From Kopi Luwak to Starbucks to Brand Marketing

Starbucks began its strategic transformation in the past two years, and after the trademark further simplified the image of the banshee, it accelerated the pace of expansion. It is said that there were more than 90 companies in China last year.

2014-05-23
Robusta Robusta

Robusta Robusta

Robusta, one of the most important coffee tree varieties in the world. Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robusta progeny

2014-06-26
Brand Marketing of Kopi Luwak

Brand Marketing of Kopi Luwak

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-08-04
Introduction of the chain stores of the top five coffee brands in the world

Introduction of the chain stores of the top five coffee brands in the world

Photo: Huang Wei Coffee is the most popular drink in the world. at present, the world consumes about 2.25 billion cups of coffee a day, making it one of the most important commodities in the world. Brazil is the world's largest producer of raw coffee beans, with more than 5 million Brazilians working in the coffee-related industry. In the western world, coffee accounts for 80% of hot drink sales in many local restaurants and convenience stores. Although coffee from all over the world

2015-07-06
Introduction to coffee beans: learn more about Robusta coffee beans and the essence of tenacity

Introduction to coffee beans: learn more about Robusta coffee beans and the essence of tenacity

Robusta, one of the most important coffee tree varieties in the world. Robusta species (scientific name Coffee Robusta Linden). The leaf rust-resistant varieties found in Congo in Africa have stronger disease resistance than Arabica. In the general coffee market, many people like to compare robusta and Arabica coffee beans, which is incorrect. In fact, the Robusta progeny

2015-12-09
From Kopi Luwak to Starbucks to brand marketing coffee marketing

From Kopi Luwak to Starbucks to brand marketing coffee marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-04-01
Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Coffee Market from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2014-12-24
Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Coffee knowledge from Kopi Luwak to Starbucks to Brand Marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-05-20
What you don't know about Starbucks lets you know about the second wave of giants in the history of world coffee

What you don't know about Starbucks lets you know about the second wave of giants in the history of world coffee

Starbucks coffee is considered to be one of the representatives of globalization and American culture. In 1971, English teacher Jerry Baldwin, history teacher Zev Siegel and author Gordon Bowker teamed up to open the first Starbucks. The name was inspired by Starbuck, the first mate in the famous novel Moby Dick, because he always gulped down coffee. Logo

2015-11-26
The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

The development of Kopi Luwak from Starbucks to Starbucks to brand marketing

Kopi Luwak (Kopiluwak Coffee is made from Indonesian coconut cat droppings, so it is called Kopi Luwak) has been on the domestic market for some time, but on the whole, it still understands the market. Although it is still the best coffee in blending, it has never seen the best place. In the last year or two, this so-called had better make people feel a little bit. Just look at the price.

2015-03-16
Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Brand marketing of cat feces coffee: layout space, cooperation with brand supermarket chain

Recently, I quietly noticed that cat feces coffee is expanding rapidly, which naturally reminds people of Starbucks in the United States, Shangdao Coffee in Taiwan, Green Pavilion in Guangzhou, Old Tree Coffee in Shenzhen, etc. Kopiluwak Coffee has been registered in the domestic market for some time, and is still generally understood in the market, although it is produced from Indonesian coconut cat feces.

2014-04-27
What else does Starbucks sell besides coffee?

What else does Starbucks sell besides coffee?

As the world's largest coffee chain, Starbucks is also expanding its market in China, opening an average of one new store every day. So does the industry giant just sell coffee? In fact, it is also a technology company. China was Starbucks' fastest growing retail market in 2014.

2015-08-14
When the price of coffee beans fell by 44%, why did Starbucks go against the trend of Starbucks marketing strategy coffee?

When the price of coffee beans fell by 44%, why did Starbucks go against the trend of Starbucks marketing strategy coffee?

This month, Starbucks China will raise the price of basic coffee in 12 cities, including Chengdu and Chongqing, by another 2 yuan, and the price after two price increases will be on a par with first-tier cities such as Beijing and Shanghai. Starbucks highlighted the rise in operating costs while ignoring the decline in coffee bean prices. Why raise the price? Is this death? Where does it have the strength to raise prices against the market? Starbucks' third-quarter financial results in 2015 are quite beautiful.

2016-03-15
Why can't Starbucks survive in Italy? Starbucks was inspired by Italy.

Why can't Starbucks survive in Italy? Starbucks was inspired by Italy.

Not a single store can be found within 300 miles. The reporter entered Italy from the store map of Starbucks' official website, which also shows that it does not exist. There are not only many but also authentic cafes in Italy, and the prices are much cheaper. Most of the locals spend 1.5 billion euros to drink at the bar and then leave. The coffee shop behind Notre Dame Cathedral in Florence, standing and drinking 1.50 euros, sitting

2015-12-01
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